Business Brokers & Business Advisors: What’s the Difference When Selling Your E-commerce Business?

Business Brokers & Business Advisors: What’s the Difference When Selling Your E-commerce Business?

Business Brokers & Business Advisors: What’s the Difference When Selling Your E-commerce Business?

Episode Summary: In this episode, Alex interviews Chris Shipferling of Global Wired Advisors, a digital investment bank that focuses on optimizing the business sale process.  Chris discusses how Global Wired Advisors works with e-commerce businesses, digitally native brands, SaaS, and digital agencies to yield the best outcome when it comes to an exit. 

Resources/Links:

Valuable free resource: A complimentary consultation on your business with Global Wired Advisors. Check out their website or email Chris at cs@globalwiredadvisors.com.

 

Episode Highlights: 

Global Wired Advisors ideal client: A growing, maturing, cash-flowing company with an EBITDA margin of at least $1-$5 million.  The businesses that they work with are typically e-commerce, digitally native brands, SaaS, and digital agencies that have a presence in many of the marketplaces.

Problem Global Wired Advisors helps solve: Most people start a business with a plan for an eventual exit.  Global Wired Advisors helps a business grab and yield the best outcome when it comes to an exit.

Typical symptoms that clients have before reaching out to Global Wired Advisors: Businesses are generally unaware of where they truly have value and where there is “hiccup” for getting maximum value out of the business.  Global Wired Advisors partners with the business to help them determine if they are truly ready to go to market.

Common mistakes that folks make before finding Global Wired Advisors and his solution: Common misconceptions in terms of being ready for an exit include: not realizing the need for clean books, not understanding their liabilities (including tax liability), assuming the business is worth more than it really is.

Global Wired Advisors Valuable Free Action: Don’t assume you are great at something. Be humble enough to hire an expert.

Global Wired Advisors Valuable Free Resource: A complimentary consultation on your business with Global Wired Advisors. Check out their website or email Chris at cs@globalwiredadvisors.com.

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Disclaimer: Our attorney wanted you to know that no financial, tax, legal advice or opinion is given through this post. All information provided is general in nature and may not apply to your specific situation and is intended for informational and educational purposes only. Information is provided “as is” and without warranty.


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How to Protect Your E-Commerce Images from Theft on Amazon and Everyone Online

How to Protect Your E-Commerce Images from Theft on Amazon and Everyone Online

How to Protect Your E-Commerce Images from Theft on Amazon and Everyone Online

Episode Summary: In this episode, Alex interviews Hansen Tong.  Hansen shares how to protect your e-commerce images from theft. 

Resources/Links:

Check out Hansen’s blog post, Protecting E-Commerce Marketing Content and Photos Through Copyright Registration.

 

Episode Highlights: 

TOS Lawyer’s ideal client: Online e-commerce or service-based businesses.

A problem TOS Lawyer helps solve: One of the biggest issues relates to photographs.  Photographs market products to viewers, yet it is common for this content to get stolen.  Hansen addresses what businesses can do about this.

Typical symptoms that clients have before reaching out to TOS Lawyer: A business might note a competitor using the same product descriptions, photographs, or marketing materials.

Common mistakes that folks make before finding TOS Lawyer and his solution: Not copyrighting photos and protecting your intellectual property. For up to $50 you can copyright a collection of up to 700 photos with the US Copyright Office. Even though the form is short, it can be confusing and nuanced.

TOS Lawyer’s Valuable Free Action: Consider copyrighting your photographs with the US Copyright Office.

TOS Lawyer’s Valuable Free Resource: Name of resource: Check out Hansen’s blog post on this very topic!

Free State Audit Risk Guide!

See which states pose the greatest risk to your business.

State-by-State Audit Risk Percentages

Disclaimer: Our attorney wanted you to know that no financial, tax, legal advice or opinion is given through this post. All information provided is general in nature and may not apply to your specific situation and is intended for informational and educational purposes only. Information is provided “as is” and without warranty.


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How Privacy Policies Impact Your E-Commerce Business

How Privacy Policies Impact Your E-Commerce Business

How Privacy Policies Impact Your E-Commerce Business

Episode Summary: In this episode, Alex interviews Abe Lichy of The Lichy Law Firm. Abe shares how privacy policies may impact your e-commerce business. 

Resources/Links:

Title of valuable free resource: Take a look at lichylaw.com for more related content. You can also check out Abe’s podcast, The Art of Starting Up.

 

Episode Highlights: 

The Lichy Law Firm’s ideal client: Early stage start-ups in tech, fashion, e-commerce, Amazon sellers, social media, or consulting.

Problem The Lichy Law Firm helps solve: E-commerce clients tend to overlook privacy issues.  They also have a lot of confusion about terms of use/service.

Typical symptoms that clients have before reaching out to The Lichy Law Firm: A company might not be acting in alignment with their privacy policy terms and somebody could have a claim against you.

Common mistakes that folks make before finding The Lichy Law Firm and his solution: Not knowing what should be in a privacy policy and not thinking through how to use, collect, and preserve the data.

The Lichy Law Firm’s Valuable Free Action: Search and learn about privacy policy considerations.

The Lichy Law Firm’s Valuable Free Resource: Look at lichylaw.com for more content. You can also check out Abe’s podcast, The Art of Starting Up.

Free State Audit Risk Guide!

See which states pose the greatest risk to your business.

State-by-State Audit Risk Percentages

Disclaimer: Our attorney wanted you to know that no financial, tax, legal advice or opinion is given through this post. All information provided is general in nature and may not apply to your specific situation and is intended for informational and educational purposes only. Information is provided “as is” and without warranty.


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How Running Your Business Can Be Easier with Expert Bookkeeping

How Running Your Business Can Be Easier with Expert Bookkeeping

How Running Your Business Can Be Easier with Expert Bookkeeping

Episode Summary: In this episode, Alex interviews Steven Muller from Bookkeeper360 where he talks about the importance and impact of running a business with expert bookkeeping. 

Resources/Links:

Check out the promotions on this page from Bookkeeper360, including a 30-minute needs assessment.

 

Episode Highlights: 

Bookkeeper360’s ideal client: They cater to a wide range of businesses from start-ups to companies making tens of millions.  They work with a lot of professional services, E-commerce, and tech businesses.

Problem Bookkeeper360 helps solve: They help make it easier for the business owner to focus on their passion by handling the bookkeeping, back-office needs, payroll, and taxes.

Typical symptoms that clients have before reaching out to Bookkeeper360: They never really have a good understanding of their finances.

Common mistakes that folks make before finding Bookkeeper360 and his solution: Either they will try to build a finance department internally or they will choose the most inexpensive solution.

Bookkeeper360’s Valuable Free Action: Reach out to Steven Muller at Bookkeeper360 and he will be more than happy to look at your books to see if anything jumps out as concerning.

Bookkeeper360’s Valuable Free Resource: Check out the promotions on this page, including a 30-minute needs assessment.

Free State Audit Risk Guide!

See which states pose the greatest risk to your business.

State-by-State Audit Risk Percentages

Disclaimer: Our attorney wanted you to know that no financial, tax, legal advice or opinion is given through this post. All information provided is general in nature and may not apply to your specific situation and is intended for informational and educational purposes only. Information is provided “as is” and without warranty.


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How To Get Investor-Ready Financial Records for Your E-commerce Business

How To Get Investor-Ready Financial Records for Your E-commerce Business

How To Get Investor-Ready Financial Records for Your E-commerce Business

Episode Summary: In this podcast episode, Alex interviews Tyler Jefcoat of Seller Accountant.  Seller Accountant provides bookkeeping and financial coaching services to E-commerce businesses and specializes in helping businesses considering a future sale to get “investor-ready” financials.  

Resources/Links:

Check out Seller Accountant’s free resources here!

 

Episode Highlights: 

Seller Accountant’s ideal client: Ecommerce businesses looking to grow with revenue of half a million to 10 million per year that want to get accounting off their plate.

Problem Seller Accountant helps solve: They specialize in helping their customers get investor-grade financials in the event of a business sale.

Typical symptoms that clients have before reaching out to Seller Accountant: They often see businesses that are “opting out” of accounting and subsequently not able to identify the profitability of their business.  They also see businesses that are managing their own accounting with a cash basis or an overly simplified version of accounting.  Because of this, they also can’t clearly identify profitability.

Common mistakes that folks make before finding Seller Accountant and his solution: They either over-complicate things or they over-simplify things. Jeff offers some clear examples of what this might look like. 

Seller Accountant’s Valuable Free Resource: Start at the Seller Accountant website and locate their resource page, https://selleraccountant.com/resources/.  Here you can find offers such as a free Ebook about profitable businesses and business book reviews.  Also, visit the Seller Accountant YouTube channel for video blogs related to making more money with E-commerce businesses.

Free State Audit Risk Guide!

See which states pose the greatest risk to your business.

State-by-State Audit Risk Percentages

Disclaimer: Our attorney wanted you to know that no financial, tax, legal advice or opinion is given through this post. All information provided is general in nature and may not apply to your specific situation and is intended for informational and educational purposes only. Information is provided “as is” and without warranty.


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How to Get More Pay, Play, and Profit out of Your Business

How to Get More Pay, Play, and Profit out of Your Business

How to Get More Pay, Play, and Profit out of Your Business

Episode Summary: In this episode, Alex interviews Marilyn Parham, CPA, from the Rock Solid Company, a family of award willing online financial companies serving e-commerce, online, and service-based business owners.  Marilyn talks about how to get more play, pay, and profit out of your business and addresses the issue of business owners paying themselves.  

Resources/Links:

The Bottom Line has developed a course called “Pocket More Profit Master Class” that you can access with this link.

 

Episode Highlights: 

The Bottom Line’s ideal client: They work with e-commerce online retailers and online service providers.

Problem The Bottom Line helps solve: Business owners not paying themselves!

Typical symptoms that clients have before reaching out to The Bottom Line: The business owner takes on debt.

Common mistakes that folks make before finding The Bottom Line and their solution: Sometimes business owners start too big in addressing this issue.  They go from a zero or negative cash flow to wanting to pay themselves too much.

The Bottom Line’s Valuable Free Action: Read Profit First by Mike Michalowicz.  Also, schedule time to create a plan to address this issue.

The Bottom Line’s Valuable Free Resource: The Bottom Line has developed a course called “Pocket More Profit Master Class” that you can access with this link.

Free State Audit Risk Guide!

See which states pose the greatest risk to your business.

State-by-State Audit Risk Percentages

Disclaimer: Our attorney wanted you to know that no financial, tax, legal advice or opinion is given through this post. All information provided is general in nature and may not apply to your specific situation and is intended for informational and educational purposes only. Information is provided “as is” and without warranty.


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How to Protect Your E-commerce Brand with the Right Insurance

How to Protect Your E-commerce Brand with the Right Insurance

How to Protect Your E-commerce Brand with the Right Insurance

Episode Summary: In this episode, Alex interviews Matt Lovell from Well Insurance who shares how to protect your e-commerce brand with insurance.  He also shares what a policy will likely cost.  

Resources/Links:

Matt Lovell at Well Insurance has a ton of information including a form to get a quote on their website here: www.well-insurance.com.

 

Episode Highlights: 

Well Insurance’s ideal client: Anybody selling a product online from the small arbitrage seller to the private label business.

Problem Well Insurance helps solve: They help customers close the gap in their business by offering them a general product liability policy to protect the assets in their business.

Typical symptoms that clients have before reaching out to Well Insurance: Most business owners don’t understand that when they sign the terms of service with Amazon, there is an insurance requirement. Matt shares more specifics about Amazon’s policy requirements.

Common mistakes that folks make before finding Matt and his solution: One common mistake is that Amazon seller’s attempt to get insurance through their local insurance agent who is unfamiliar with e-commerce insurance needs.

Well Insurance’s Valuable Free Action: Get a general liability policy in place to help protect you in the event you get involved in a lawsuit.

Well Insurance’s Valuable Free Resource: They have a ton of information and a form to get a quote on their website here: www.well-insurance.com.

Free State Audit Risk Guide!

See which states pose the greatest risk to your business.

State-by-State Audit Risk Percentages

Disclaimer: Our attorney wanted you to know that no financial, tax, legal advice or opinion is given through this post. All information provided is general in nature and may not apply to your specific situation and is intended for informational and educational purposes only. Information is provided “as is” and without warranty.


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How to Write Amazon Listings that Increase Your Conversions and Build Your Brand

How to Write Amazon Listings that Increase Your Conversions and Build Your Brand

How to Write Amazon Listings that Increase Your Conversions and Build Your Brand

Episode Summary: In this episode, Alex interviews Emma Schermer Tamir of Marketing by Emma who helps Amazon businesses from all around the world boost their sales by creating authentic, compelling Amazon listings.  You will learn how to write Amazon listings that will truly increase conversions and build your brand. 

Resources/Links:

Emma is offering a free “Copy Optimization Worksheet” here that helps you identify your customers and brand.

 

Episode Highlights: 

Marketing by Emma’s ideal client: Mostly with online businesses who are working to establish their competitive edge.

Problem Marketing by Emma’s helps solve: How to differentiate from other similar businesses or products

Typical symptoms that clients have before reaching out to Marketing by Emma: Businesses might use a lot of cliched and out-dated marketing language that doesn’t convert.

Common mistakes that folks make before finding Marketing by Emma and her solution: On Amazon, businesses seem to get too caught up in their keywords and maximizing their allocated space. Additionally, it can be difficult to write about yourself or your products.  Emma finds that allowing someone with distance from your business to create this content often allows for more a more compelling listing.

Marketing by Emma’s Valuable Free Action: Get really curious about who your customers are and how they are interacting in the world.

Marketing by Emma’s Valuable Free Resource: Emma is offering a free “Copy Optimization Worksheet” here that helps you identify your customers and brand.

Free State Audit Risk Guide!

See which states pose the greatest risk to your business.

State-by-State Audit Risk Percentages

Disclaimer: Our attorney wanted you to know that no financial, tax, legal advice or opinion is given through this post. All information provided is general in nature and may not apply to your specific situation and is intended for informational and educational purposes only. Information is provided “as is” and without warranty.


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How To Think About Business Structure for Your E-Commerce Business

How To Think About Business Structure for Your E-Commerce Business

How To Think About Business Structure for Your E-Commerce Business

Episode Summary: In this episode, Alex interviews Michael Veazey from Amazing FBA where we learn about creating a successful e-commerce business structure for the bigger picture.

Resources/Links:

 

Michael co-hosts a podcast called The Ecommmerce Leader. You can also find many downloadable resources on their site.

 

Episode Highlights: 

 

Amazing FBA’s ideal client: Amazing FBA often works with European clients who are growing their business via the 10K Collective Masterminds. These clients tend to be feisty, they get stuff done, and are action takers.  They also sometimes work with clients who are working from scratch to build a business.

Problem Amazing FBA helps solve: Michael helps e-commerce businesses with bigger picture thinking and creating structures that will help get them from the current reality to that bigger picture.

Typical symptoms that clients have before reaching out to Amazing FBA: Running around being crazily busy, working 12 hour days, feeling out of control.

Common mistakes that folks make before finding Amazing FBA and his solution: When the person is “in” the business, they can’t always see the forest for the trees.  They aren’t able to see the business as a whole.

Amazing FBA’s Valuable Free Action: Read The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber.  Be clear about the different roles involved in running a business and when you are actively working in each role.

Amazing FBA’s Valuable Free Resource: Michael co-hosts a podcast called The Ecommmerce Leader. You can also find many downloadable resources on their site.

Free State Audit Risk Guide!

See which states pose the greatest risk to your business.

State-by-State Audit Risk Percentages

Disclaimer: Our attorney wanted you to know that no financial, tax, legal advice or opinion is given through this post. All information provided is general in nature and may not apply to your specific situation and is intended for informational and educational purposes only. Information is provided “as is” and without warranty.


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How to Triple Optimize Your Amazon Listings

How to Triple Optimize Your Amazon Listings

How to Triple Optimize Your Amazon Listings

Episode Summary: In this episode, Alex interviews Danny Carlson of Kenji ROI.  Danny is an Amazon FBA entrepreneur who shares with us his secrets on how to triple optimize your Amazon listings.  

Resources/Links:

Check out the Kenji ROI’s blog post about the Triple Optimize Amazon Listing Methodology that outlines the 3 essential pieces to optimize an Amazon listing.

 

Episode Highlights: 

Kenji ROI’s ideal client: Brands that either are or want to sell their products on Amazon Marketplace.

Problem Kenji ROI helps solve: Listing optimization and creation. Kenji ROI creates all the assets that a business would need in order to sell all their products on Amazon.

Typical symptoms that clients have before reaching out to Kenji ROI: If a business already has their listing up on Amazon, they are likely experiencing a low conversion rate.

Common mistakes that folks make before finding Kenji ROI and his solution: The number one mistake is not paying enough attention to the images on a listing.

Kenji ROI’s Valuable Free Action: Optimize your main image!  This is the only image most shoppers are going to see. Danny even gives you suggestions on how to do this!

Kenji ROI’s Valuable Free Resource: Kenji ROI’s blog post about the Triple Optimize Amazon Listing Methodology that outlines the 3 essential pieces to optimize an Amazon listing.

Free State Audit Risk Guide!

See which states pose the greatest risk to your business.

State-by-State Audit Risk Percentages

Disclaimer: Our attorney wanted you to know that no financial, tax, legal advice or opinion is given through this post. All information provided is general in nature and may not apply to your specific situation and is intended for informational and educational purposes only. Information is provided “as is” and without warranty.


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