How to Protect Your E-commerce Brand with the Right Insurance

by | May 11, 2020

Episode Summary: In this episode, Alex interviews Matt Lovell from Well Insurance who shares how to protect your e-commerce brand with insurance.  He also shares what a policy will likely cost.  


Matt Lovell at Well Insurance has a ton of information including a form to get a quote on their website here:


Episode Highlights: 

Well Insurance’s ideal client: Anybody selling a product online from the small arbitrage seller to the private label business.

Problem Well Insurance helps solve: They help customers close the gap in their business by offering them a general product liability policy to protect the assets in their business.

Typical symptoms that clients have before reaching out to Well Insurance: Most business owners don’t understand that when they sign the terms of service with Amazon, there is an insurance requirement. Matt shares more specifics about Amazon’s policy requirements.

Common mistakes that folks make before finding Matt and his solution: One common mistake is that Amazon seller’s attempt to get insurance through their local insurance agent who is unfamiliar with e-commerce insurance needs.

Well Insurance’s Valuable Free Action: Get a general liability policy in place to help protect you in the event you get involved in a lawsuit.

Well Insurance’s Valuable Free Resource: They have a ton of information and a form to get a quote on their website here:

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Disclaimer: Our attorney wanted you to know that no financial, tax, legal advice or opinion is given through this post. All information provided is general in nature and may not apply to your specific situation and is intended for informational and educational purposes only. Information is provided “as is” and without warranty.

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