Why Detailed and Accurate Financials are Critical for E-Commerce Businesses
Episode Summary: In this episode, Alex interviews Scott Scharf, Co-founder of Catching Clouds. Scott is passionate about helping business owners run better businesses by having detailed, accurate financials so they can make great decisions.
Catching Clouds Academy, a YouTube channel to help share important business, e-commerce, and accounting information with everyone who’s looking for it.
Catching Clouds ideal client: E-commerce sellers who are selling a physical product. The ideal client is a well-established, even complex, e-commerce seller that falls in the $1-50 million range with 3-5 sales channels.
Problem Catching Clouds helps solve: Catching Clouds provides detailed, accurate financials that the business owner can trust and understand so that they can make great decisions.
Typical symptoms that clients have before reaching out to Catching Clouds: Businesses that don’t have accurate financials can’t make accurate and important business decisions such as when to invest in product, when to invest in marketing, and how to grow the business.
Common mistakes that folks make before finding Catching Clouds: Assuming that the accounting will auto-magically happen. Asking your CPA to do your bookkeeping instead of finding someone who specializes in your industry.
Catching Clouds Valuable Free Action: Decide if you have a business or a hobby and make accounting a critical and prioritized process.
Catching Clouds Valuable Free Resource: Catching Clouds has a YouTube channel called Catching Clouds Academy with a ton of content. You can access this here.
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