Some of these tariffs have gotten really steep—up to 145% in some cases (more on why later). Amazon CEO Andy Jassy even acknowledged that these extra costs are creeping into product prices—but not in ways customers can easily see.
In 2025, Amazon thought about showing tariff-related price increases on product pages—especially on its “Amazon Haul” deals section. The idea was to be transparent with shoppers about why prices were going up.
But that plan hit a political wall. Reports say the White House saw it as a bad move, and Amazon quietly backed away. They made it clear that no such labels would appear on their main site.
So even though sellers are paying more to import products, those added costs aren’t visible to shoppers.
Instead of labeling tariff costs, Amazon is working behind the scenes to soften the blow. Here’s how:
Amazon is sourcing more products from places like Vietnam, India, and Mexico to avoid the highest tariffs on goods from China.
In some cases, Amazon eats part of the extra cost—or negotiates with large suppliers to split it. But small and mid-sized sellers usually don’t have that leverage.
Amazon is nudging sellers to list in Europe to reach new customers and deal with different trade rules, where tariffs might be less of an issue.
If you’re an Amazon seller, you can’t add a line on your listing that says “Tariff Fee: $3.00.” Amazon doesn’t allow that. Your only real option? Increase your base price.
But that’s risky. Here’s why:
💡 Tip: Tariffs can quietly chip away at your margins—and even jeopardize your pricing strategy on Amazon. Here are the top three import tariff challenges that every seller should watch out for.
The Amazon Buy Box is the white box where shoppers click “Add to Cart.” When multiple sellers offer the same product, Amazon picks just one to feature there—usually the one with the best mix of price, shipping, and performance.
Winning the Buy Box can make or break your sales. But here’s the problem: if you raise your prices—even just to cover rising costs like tariffs—you could lose it. And once you’re out of the Buy Box, your listing is harder to find, and sales can drop fast.
But here’s the kicker: you might be paying even more in tariffs than you realize.
Why? Because of a hidden cost called tariff stacking.
One reason some sellers are surprised by just how much their costs have gone up? It’s not just one tariff—it’s several layered on top of each other.
With something called tariff stacking, you can get hit with multiple layers of import duties—one for the finished product, and others for the parts inside it. For example:
The total? In some cases, businesses are paying more than 100% in combined duties.
Buyers won’t see a “tariff fee” listed on your Amazon page—but they’re still paying more. It’s just subtle. A price that used to be $19.99 might quietly become $21.49.
Amazon’s approach keeps pricing looking stable, but behind the scenes, sellers are the ones taking the hit.
Not directly.
Amazon doesn’t let you add a separate fee for tariffs, like it does for shipping or tax. If you want to cover the cost, you have to bake it into your price.
It’s a tricky dance. You’re always balancing:
That’s why it’s important to know exactly where your costs come from—and what you can do about them.
Amazon’s decision not to show tariff costs might make sense for their brand—but it makes life harder for sellers. You’re stuck juggling pricing, competition, and rising import costs—all while trying to stay compliant with dozens of state tax laws.
That’s where TaxValet comes in.
While we don’t handle pricing strategy, we do specialize in making sales tax simple—especially for Amazon and eCommerce sellers navigating multi-state tax obligations.
👉 Get in touch with our team to offload sales tax stress, reduce risk, and free up your time to focus on what you do best.